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Mar 11, 2024

A common theme I am hearing from many is that they think that before they spend so much of their time experimenting with AI, Generative AI, the creation of chatbots, and GPTs, they have to know exactly why they are using it and what specifically it is going to be doing for them.

I'm not so sure about that. In fact,...


Sep 27, 2023

In this episode of the Legal Marketing Minutes Podcast, Legal Marketing and Business Development Advisor Nancy Myrland discusses artificial intelligence's impact on the legal profession's traditional billing structure. 

With the rise of AI and Generative AI technology and its potential to streamline tasks, it is...


Jul 26, 2023

Does it ever feel like there are two different versions of you that show up on any given day? One of you is confident. You know your topic. You know your practice area inside and out because you talk about it every day. You are confident that you know how to talk to your clients and potential clients about what you...


Mar 31, 2023

Your personal brand speaks for you 24 hours a day, 7 days a week, even when you are not conversing with others. It leaves a trail back to you so that others can find you even when you aren’t there.

They can observe your intelligence, demeanor, and your desire to help when they are ready, not just when you are...


Sep 13, 2022

The decision about whether to list clients on your website or other promotional materials, or to ask for testimonials for use in promotional materials, is a very interesting discussion.

We discussed this earlier on Ari Kaplan's Virtual Lunch. If you don't know Ari, you should. If you haven't attended the Virtual Lunch,...